We live in a world that is connected online. In many cases, your resume will first vetted by a computer program. If someone decides to run a quick online search involving you, he or she will see your social media profiles. This means that, if you want to survive an electronic job search, you need to make use of the right keywords.
When you apply for a job, or if you are looking for a job in a specific field (or even if you just want to keep your options open), you need to consider the keywords. Read the job description and notice what the employer is looking for. Look for keywords that jump out at you, such as those related to specific knowledge, skills, and experience. Then, incorporate those keywords into the materials you use to describe yourself.
Use Keywords on Your Resume
One of the best things you can do is make use of keywords in your resume. Often, when you submit your resume online, it is first run through specific software designed to identify keywords. Even if a human looks over the resume, he or she might be skimming for keywords before taking a closer look.
As a result, it’s important that you emphasize your desirable traits. Once you have identified a certain keyword, use it multiple times on your resume in different contexts. If you are applying for a job that requires you to have good presentation skills, you can mention that you have made presentations to numerous boards, that you have taught classes in proper presentation, and that you have helped senior executives craft their own presentations. These are three ways for you to share your skill at presentations, but you are using that skill in different situations.
Whether you are hyping specific soft skills, or whether you want to focus on desirable certifications, you need to be able to identify which keywords the employer is looking for, and use them multiple times in your resume.
Use Keywords in Online Profiles
You also need to show that you are capable with the help of your online profiles. For most people, a LinkedIn profile is sufficient. Create a LinkedIn profile that shows those who come looking that you possess the desired skills and traits for someone in your field. Use keywords in the quick description you use for yourself. When others write recommendations for you, have them use a keyword or keyphrase that will underscore your abilities.
Depending on your career field, it might also make sense to have a professional Twitter account or Facebook account or even a professional-related Pinterest or Instagram account. Once again, make sure that you include keywords in your profile information, as well as in your updates. The fact that you are talking about an important issue — and doing so intelligently — can help you develop a reputation as an expert in your field.
If a potential employer gets past your resume and performs an online search, this is the sort of information you want available and easy to find.
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